Humectant: Urea functions as a humectant by drawing water from water vapor present in the air and imparting this moisture to the skin, moisturizing it.

Skin Conditioning Agent: Urea is a skin conditioning agent that aids in the retention of moisture in the skin and enhances the skin's ability to hold water.

Works on all skin types: It can be used on all skin types; however, it works best on normal and dry skin.

Dead Skin Cells Removal: Urea helps the skin shed dead cells and protects it from illnesses like acne.

Well-hydrated skin: A well-hydrated skin looks supple and smooth.

pH Balance: It is important to maintain the normal pH balance of the skin to prevent detrimental effects on the skin such as itching and depletion of vital lipids from the skin.

pH Adjusters: pH adjusters or buffers maintain the pH balance of the product and prevent the skin's pH from shifting too far from the normal range.

Skin Conditioning: This keeps the skin conditioned and hydrated.

Cosmetic Applications: Urea is used in formulations of creams, lotions, gels, moisturizers, makeup, and other skincare products.